Second Call Guru mascot — a friendly guru wearing a phone headset
SECOND CALL GURU
brought to you by 417 Ad Guru
Call / Text
Missed-call textback for every local business

Never lose a job to a missed call again.

You're with a customer, on the road, or it's after hours — you can't answer every call. Second Call Guru texts every missed caller back in about 60 seconds, answers their questions, and books the appointment for you. While you're still on the job.

$99/month FREE installation

One recovered $800 job pays for 8 months.

Free installation · No contracts · Cancel anytime.

The Second Call Guru — a friendly guru character wearing a phone headset, waving hello
How it works

Miss the call. Keep the customer.

Four steps, zero effort from you. It runs in the background while you run your business.

01
📵

Customer calls, you miss it

You're on a job, driving between calls, or it's after hours. The phone rings and you can't pick up. Normally that's a lost job.

02

Automatic text in ~60 seconds

The customer gets a friendly text right away from your business number: "Sorry we missed your call — how can we help you today?" No more ringing into the void.

03
🤖

The Guru books the appointment

It answers routine questions, collects their details, then offers your open appointment times and books one in. You just show up.

04

Review request after the job

Once the work's done, it follows up automatically and asks for a Google review — so every finished job feeds your reputation.

See it in action

Watch how it works

This is a tap-through demonstration of the flow — play the customer and see exactly what they'd experience after a missed call.

Second Call Guru mascot
Missed-call textback — interactive demo
Missed call → auto text → books the customer
👆 Tap through the screens below, just like a customer would on their phone. This is a demonstration of the concept.
Pricing

One plan. Everything included.

Priced for a small shop, not a corporation. If it books you one job, it paid for itself many times over.

SECOND CALL GURU
$99/mo
per business · cancel anytime
FREE installation
  • Missed-call auto textback in about 60 seconds
  • AI text conversations that answer routine questions
  • Appointment booking straight from the text thread
  • Appointment confirmations and reminders
  • Automatic post-job Google review requests
  • Works with your existing business number
  • Escalation to you when a human touch is needed

One recovered $800 job pays for 8 months.

Business #2 — same roof, same crew

417 Ad Guru

Second Call Guru catches the customers who call you. 417 Ad Guru brings you more of them in the first place. Digital advertising and marketing built for Springfield-area local businesses — plain talk, real results, no agency fluff.

📣

Facebook & Instagram Ads

Ads that put your business in front of homeowners in the 417 — targeted by neighborhood, tuned for calls and quote requests, not vanity likes.

🔍

Google Search & SEO

Show up when someone searches "roofer near me" or "plumber Springfield MO." Your Google Business profile, reviews, and site — all working together.

📱

Social Media Marketing

Done-for-you posts, short videos, and page management that make your shop look like the obvious choice — without you touching an app.

Review Generation

Happy customers, more five-star reviews, automatically. We build the follow-up system that turns finished jobs into public proof.

📍

Google Business Profile

Your free billboard on Google Maps — claimed, polished, and kept fresh so you show up in the map pack when it counts.

🎬

Short-Form Video

Thirty-second job-site clips for TikTok, Reels, and Shorts. Real work beats stock photos — we plan the shots, you just do what you do.

🌐

Websites That Ring

One-page sites built for one job: making the phone ring. Big call button, your reviews, your service area.

💬

Repeat-Business Campaigns

Past customers are your cheapest new jobs. Seasonal tune-up texts and emails that bring them back twice a year.

See it in motion

Watch the work happen

Live demos, looping automatically — sample ads and a sample website, built to show you exactly what your business would look like.

📣 Facebook ads — live demosimulated
OR
Ozark Roofing Co.
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📲 New quote request — Sarah M., Nixa
🌐 Website build — live demosimulated
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Water heater out? Drain clogged? We answer — day or night, across the 417.

📞 Call (417) 555-0100
📞 Call

Springfield's 24/7 Plumber

🚿Water Heaters
🪠Drain Cleaning
🚨Emergency Calls
📞 Call

Springfield's 24/7 Plumber

★★★★★
Mike R. — "Fixed our burst pipe at 2am. Lifesavers."
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Tom W. — "New water heater same day. Highly recommend."
LIVE
📞 Call

Springfield's 24/7 Plumber

Water heater out? Drain clogged? We answer — day or night.

🚿Water Heaters
🪠Drain Cleaning
🚨Emergency
★★★★★ 4.9 — 212 reviews and climbing
📞 Call (417) 555-0100
Step 1 of 5 — Laying out the page…

Free installation · No contracts · Cancel anytime.

Questions

Straight answers

The stuff every business owner asks before signing up.

What exactly happens when I miss a call?
About 60 seconds after the missed call, your customer automatically gets a friendly text from your business: an apology for missing them and an invitation to say what they need. From there the conversation handles questions and booking — you don't lift a finger.
Does it work with my current business number?
Yes. We set up simple call forwarding so missed calls route through the system while your published number stays exactly the same. Your customers notice nothing except that you always "answer."
What if the AI can't answer a customer's question?
It doesn't guess. When a question is unusual, sensitive, or urgent, the system hands off — it texts you the conversation transcript so you can jump in personally. You stay in control of the tricky stuff.
Is there a contract or setup fee?
No contract — it's month to month, cancel anytime. Installation is free. If it's not booking you jobs, you shouldn't pay for it. That's the whole deal.
How fast is setup?
Usually a day or two. We configure your business name, services, and booking rules, connect your number, and test the whole flow with you before it goes live. About 30–45 minutes of your time total.
What's the catch — do I pay per text?
No catch. Texts, the AI conversations, booking, confirmations, review requests — all included in the $99/month. One price, everything covered.